Freelancers, you are doing yourself no favors by charging by the hour and I guarantee you can make more money if you fire your hourly rate business model.
You charge WHAT per hour??
Often I find when clients push to find out an hourly price, they tend to just disappear because they made assumptions based on that number.
On one hand, it’s likely they are price shopping or believe they don’t have the budget to work with you.
On the other hand, whether they could have been a great client or not… you just lost a sale to “sticker shock.”
You’re Penalizing Efficiency
When I first started freelancing I was pretty slow at building WordPress sites. I sucked, honestly.
It would take me a week or more to get a site fully into WordPress with all the bells and whistles built in.
These days, I’m down to hours on the process. If I billed an hourly rate I would be penalizing my efficiency.
When working on hourly projects there tends to be an expectation to finish as quickly as possible.
Since when does quickly as possible = great product? It doesn’t and it never should.
Working under pressure of not going over a budget or exceeding a ceiling of hours is bad for your client and for yourself.
Nobody does their best work quickly as possible.
Provide Value in a Solution
I work with a lot of small businesses and generally they have very basic needs from a website.
It needs to showcase their business and answer what, why, how, when, and where.
If I provide a site that is well built, answers all those questions, and helps them drive more business… does it matter how long it took?