If you’re running a WordPress website, you really should be doing some form of inbound marketing. Hubspot explains that inbound marketing is “The best way to turn strangers into customers…” and we couldn’t agree more. Inbound marketing is a slightly different approach to traditional marketing. Chances are that if you’re blogging, using social media, using email marketing best practices or even just attending local events, that you’re using some form of inbound marketing tactics. Here’s a look at how we approach inbound and a variety of our inbound marketing services.
Create Useful & Targeted Content
You might hear people use the phrase “content marketing” when they really mean inbound marketing. No matter what you call “it”, it all starts with content. That content should be created with your ideal customer in mind. It should answer basic questions about your product or service. It should be helpful, search-engine friendly and live on your blog. And it should be shared with your followers on social media. Your content can take many different forms and should – to a very large extent – be defined by your target. Whether it’s blog posts, videos, infographics or even custom applications, your content should be useful, attract the attention of strangers and begin a conversation that turns that stranger into a customer.
Convert Visitors Into Buyers
Not every stranger that sees your content will be ready to buy at that precise moment. We refer to the time from introduction to purchase to repeat purchase as that customer’s “life cycle.” And it starts when visitors are consuming your content. Crafting calls to action that complement your content increase the likelihood that your visitors will leave their contact information. Depending on your goals, products and industry, you might offer a free demo of a software product in exchange for registration information. You might use webinars to explain the more complicated features of your product regardless of your prospects’ locations. Or you may just offer an ebook or checklist in exchange for an email address. No matter what your goal is, the conversion phase is where your turn website visitors into leads.
Nurture Your Prospects Til They Buy
Depending on where your prospect is in their life cycle, you’ll want to nurture them with content that guides them along the path to making a purchase. This content is normally delivered via email and become more personalized as you learn more about your prospect. Before your sales team makes a call, your lead will have a better understanding of your products and services. And they’ll have a better idea of what makes your company tick.
Turn Buyers Into Repeat Customers (and Ambassadors)
The same inbound marketing tactics that attracted that stranger and turned her into a customer can be used to stay in touch with that customer after her purchase. Smart content that’s geared toward serving customers better and improving their experience also works to keep them coming back to purchase again. By continuing to communicate effectively with your customer after the sale, you increase the chances that customer becomes loyal and an ambassador for your brand, we recommend to check this resource to find some of the best ways to optimize your customer service.
If you’d like to discuss our inbound marketing services more, contact us for a free consultation.